Oh God, mom help me
Breathe, relax. Panicking is a natural response, you don't know what to do, there's lots of sounds and enemies around you. So what do you do?
First and foremost, find your commander. If you can't find them, look for their ping (blue icon with a flag bearing their username). If your commander draws a line, position yourself at the center of that line (the blue icon) unless specified. Second, look around you. Where's the nearest enemy line? Is your company strength at risk? These are things that you should keep in mind always. They will become second nature after long enough.
If your company's strength reaches 0, your company will break and enter the routing state.
The flag has various "company status" messages that will appear on your screen.
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Company is safe
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Cannot spawn! Company is broken (only from respawn POV)
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Cannot spawn! Held by Enemy (only from respawn POV)
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Cannot spawn! Too close to main spawn (only in Fort Barraux)
The rate at which your company strength drains depends on the distance between your flag and other enemy/allied flags. The maximum is ~4 strength gained/lost per second, which is the equivalent of three allied flags in each other's area of influence.
Additional Resource: jiji's Company Strength calculator
m is the number of soldiers in your company
B is the number of teammates around your company (might be the flag's area of influence but I'm not sure)
O is the number of enemies around your company
The resulting total company is viewed in the result box next to the formula.
Flag Guards & Flag Bearer
Group movement: If the line's moving "up" that is, marching forwards, flag guards have to walk with the flag and "lag" behind it, to pick it up if the flag bearer dies mid-walk. If the line is retreating, or "pulling" flag guards walk in front of the flag on the side of the enemy line, acting like a body shield so the flag doesn't lose momentum. Flag Guards form up in the middle of the line to have the shortest distance to the flag.